Voco Celebrates 100 Hotels Signed and Opened Globally

Launched in 2018, voco hotels has quickly become the fastest-growing brand within IHG Hotels & Resorts’ Premium collection with properties in 18 countries and new-to-market hotels opening in Japan, Kenya, Spain and India.

With 46 open hotels and 55 hotels in the pipeline, voco continues to be a key driver of IHG’s overall growth in the conversion space.

The rapid expansion of the upscale conversion brand reflects the strength of IHG’s enterprise platform through which hotel owners can grow their business by being part of IHG’s distribution channels, relaunched app and transformed loyalty programme, IHG One Rewards, with more than 115 million members.

With a design and operational framework conducive to conversion, the brand empowers owners to carry through their own unique vision for each property, ensuring its legacy and historical connections to the surrounding community, remain strong.

Three quarters of voco signings are conversions and the brand requires a lower capital outlay and has a flexible brand identity to ensure a speedy and seamless conversion process.

The brand’s three hallmarks – ‘come on in’, ‘me time’, and ‘voco life’ – are woven into the hotels’ DNA. From a swift check-in and a locally inspired welcome treat upon arrival to big, comfy beds, and vibrant bar and restaurants spaces, voco brings a distinctive charm to every stay.

In addition to its charming feel, voco hotels was built on sustainability and looks after the planet with the same care as it looks after guests. The hotels have 100% recycled pillow and duvet fillings and refillable, plant-based bathroom amenities.

Last year, voco expanded into new markets including Southeast Asia with voco Orchard Singapore; Africa with voco Johannesburg Rosebank and Latin America with voco Guadalajara Neruda in Mexico.

Since then, the brand has continued to grow in key markets with its eighth hotel in Greater China with voco Hefei Binhu; sixth hotel in the US with voco Chicago Downtown, its fourth in Australasia with voco Brisbane City Centre and its third in Dubai with voco Dubai The Palm.

Notable voco openings in 2023 include:

Set on the borders of Surrey, Hampshire and West Sussex in the UK, Lythe Hill Hotel in Surrey, will complete its rebrand to voco Lythe Hill Hotel and Spa in 2023. The elegant Tudor property will feature 99 stylish bedrooms plus an oak-beamed restaurant, gym and spa.

Opening in early summer, voco Osaka Central will be the first voco property to open in Japan. Conveniently situated in central Osaka, the hotel will provide warmly hosted service, inspired design, superb dining and sustainable touches like aerated shower heads, indulgent eco bedding and filtered water.

The first voco in Vietnam will open later this year with voco Ma Belle Danang. The hotel is located close to My Khe Beach and just 20 minutes’ drive from Danang International Airport.

In New York, voco Fiorello - La Guardia East is set to open in Flushing, NY this summer. The hotel is due to have 116 rooms and is the third voco signing by the same owner.

Located in northern Paris, voco Paris Porte De Clichy is due to open this summer after its conversion from a Holiday Inn property. It will be one of voco’s flagship properties, with particular attention being paid to the use of sustainable materials.