Spark by Hilton Premium Economy Brand Set to Debut in Europe

Hilton has announced the European debut of its industry-disrupting premium economy brand Spark by Hilton, with the signing of Spark by Hilton London Romford. 

Set to open in the coming weeks, the 125-room property, signed as part of a franchise agreement with Romford South Ltd., marks Hilton’s entry into the premium economy segment in Europe.

The signing follows the successful launch of the first-ever Spark by Hilton in 2023. Since the first opening last October, the brand’s footprint has rapidly grown to more than 30 operating hotels, with more than 175 under development.

Ideal for guests looking to maximise the value of their travel budget without compromising on quality, the hotel will deliver reliable, friendly essentials with unexpected touches, and feature Spark’s signature amenities, including:  

• Guest rooms outfitted with practical amenities, including simple streamlined furniture, an open closet, multi-purpose work surface and bright bathroom featuring Zero% bathroom amenities.

• Bright public spaces providing multi-functional seating, from communal tables to rocking chairs, offering plenty of comfortable options for guests to socialise or work. 

• Daily breakfast buffet comprising premium coffee, juice and bagels with spreads. 

• A signature Hydration Cart featuring complimentary still and sparkling water as well as whole fruit.

• A 24-hour retail market, where on-the-go travellers can purchase food, drinks and other essentials around the clock. 

• Simple, inspired design with splashes of colour, vibrant exterior statement walls and energising artwork. 

The brand not only delivers exceptional value for guests, but also offers a compelling proposition for owners and operators. A cost-effective conversion brand, it provides a unique opportunity for existing properties by reimagining the premium economy segment and focusing on areas that drive the guest experience, while also providing a consistent look and feel across each hotel.

Located in the heart of Romford town centre, Spark by Hilton London Romford will boast easy access to more than 400 shops, restaurants and cafes across four shopping centres, alongside the town’s famous outdoor market, which first opened in 1247 by Royal Order.

Located adjacent to Romford Station, the hotel also offers direct access to central London, Stansted Airport and Heathrow Airport via the recently opened Elizabeth line, providing the ideal base for guests looking to enjoy the local area or explore further afield.