Sofitel Presents New Brand Campaign Film “The Encounter”

Where free minds meet

Somewhere there is a world where destinies collide. A world where one can spread their wings and wander, exactly as one wishes. In April, Sofitel takes us to this very special place with its new campaign starring Gillian Anderson and Dali Benssalah, the brand’s two ambassadors.

A short film immortalized in the Sofitel Mexico City Reforma, an iconic hotel that unites past and present at the heart of a city with a rich culture. An ideal location to embody the brand's striking new vision.

Where lives are played out in parallel

Sofitel’s new campaign is captured on film at the iconic Sofitel Mexico City Reforma, one of the brand’s flagship locations. Mexico City. A colorful setting with multiple facets, from historical details to contemporary touches, explored by two new ambassadors.

Two celebrities, two free minds, living the Sofitel experience differently, each at their own pace, guided by the same desire for freedom. For one, a film shoot at a colourful outdoor market, an exploration of local traditions and a lively gastronomic experience.

For the other, wellness, sport, adventure and laughter with friends. The result is a two-and-a-half-minute film, titled The Encounter, about the beauty of how two lives, two free minds from different and diverse cultural backgrounds, intersect until they finally meet.

Where Sofitel is transformed

Amongst the newly established Sofitel pillars, we have the Cultural Link. Much more than a logo, these two interlacing geometric curves symbolize the encounter of ideas, people and cultures.

This campaign beautifully conveys this concept and the brand’s values. The French zest comes to life with the open mindsets of the two protagonists. The heartfelt service culture is illustrated by the discreet (yet essential) contributions of the Sofitel team members.

Where local cultures are preserved

All year long, Sofitel promotes local cultures and makes them accessible to as many people as possible through partnerships with arts institutions across diverse genres. In this campaign, the brand pays tribute to cinema and Mexican culture, by showcasing Mexico City’s National Museum of Anthropology and a traditional market.

Sofitel embodies a more sustainable and committed luxury highlighting local artists and local cultures, a way to give back to the communities where Sofitel’s 120 hotels are located.

Discover the campaign video here