Radisson Hotel Group Expands in Africa with 8 New Hotels

Radisson Hotel Group plans to strengthen its robust African presence in 2023 further with the opening of eight new hotel already confirmed to date. The Group aims to reach 150 hotels within the next 5 years across the continent, reinforcing Africa as a key growth market. 

With close to 100 hotels and 16,000 rooms in operation and under development in Africa, Radisson Hotel Group has opened 14 hotels in the region and signed over 25 new hotels, adding more than 4,800 additional rooms to its portfolio in the last two years alone. This equates to 90% of its African pipeline and a 15% growth to its African operating portfolio, year-on-year.

Key focus markets for the Group’s Africa expansion in 2023 remain Morocco, Nigeria, South Africa, and Egypt, in addition to new markets of interest which include Gambia, Cameroon, Ghana, Tanzania, and the Seychelles.

Within these markets, a key priority for Radisson Hotel Group’s development strategy is quick conversions. The Group has successfully reduced the period between its hotel signings and openings from between 5 and 7 years to two to 3 years, a new record across the region.

The newly opened Radisson Blu Livingstone Mosi-oa-Tunya Resort in Zambia, located close to the renowned Victoria Falls, for example, opened in less than 24 months, while Radisson Blu Hotel & Conference Center Niamey in Niger opened in 12 months, both reflecting the Group’s ability to deliver a fast turnaround and collaboration with the right partners.

Additional hotel openings in 2023 in Africa include the Group’s first hotel in Reunion Island and Ghana and new hotels in Casablanca, Taghazout, and Saidia in Morocco as well as in Hoedspruit (South Africa), Lusaka (Zambia) and Tunis (Tunisia).