MICE: Meliá Hotels Introduces Hybrid Meeting Solutions

As the global travel industry seeks to reactivate business travel, and especially to make hosting major events viable again, Meliá Hotels International has unveiled Meliá Hybrid Solutions.

Meliá Hybrid Solutions is a range of technologies that will transform meetings and events using hybrid formats with the latest innovations and the best hotel services.

To this end, Meliá is working with experts in virtual technology, to offer professional, effective and interactive solutions that allow audiences anywhere in the world to enjoy a quality event experience.

Solutions include the new Studio Sets for hybrid events, which allow the simultaneous connection of several venues and the virtual connection of any participant anywhere in the world thanks to live stream technology allowing the event to be broadcast live on different platforms such as social media, the customer's website or a microsite specially created for the event.

There are also numerous customization options available to make the event more spectacular and connect with the audience, such as holograms, virtual interface and stage design, augmented reality, etc.

Thanks to the wide range of meeting packages offered by the company and the possibility of converting them into hybrid formats, customers will always find the solution they need, whatever their requirements.

Meliá Hotels International has more than 173 thousand square metres of meeting and event space in more than 170 hotels around the world.

Meliá has reinforced its ability to adapt these spaces to the new post COVID-19 needs through two key features including the Stay Safe with Meliá programme, certified by Bureau Veritas.