Marriott International has announced the expansion of its outdoor-focused lodging offerings through two founding deals with key players in the outdoor lodging segment.
The deals include the acquisition of the Postcard Cabins brand, formerly known as Getaway Outposts, and the execution of a long-term agreement with Trailborn.
With these outdoor-focused deals, Marriott aims to offer guests and Marriott Bonvoy members more choice in traditional and alternative accommodations in nature-forward destinations, where consumers have shown growing interest in being immersed in nature without sacrificing comfort.
Underscoring Marriott’s focus on the outdoor lodging segment, the company plans to launch an outdoor-focused collection in 2025, anchored by these founding deals.
Immersive Lodging for Outdoor Adventures
The Postcard Cabins and Trailborn portfolios will enhance Marriott Bonvoy’s already robust portfolio of exciting destinations across the globe with the addition of alternative accommodations such as tiny homes and cabins in natural destinations and unique lodging near outdoor wonders like national parks, deserts, ski areas and shorelines.
Postcard Cabins
Marriott has acquired the Postcard Cabins brand, which was formerly known as Getaway Outposts. The Postcard Cabins portfolio provides individual travelers and small groups the opportunity to unplug and enjoy nature. Each property, which consists of groupings of tiny cabins, is located within two hours’ drive of major metropolitan areas.
Set on expansive woodlands, the cabins are dog-friendly and feature modern design, private bathrooms, full kitchens, and ample space between cabins for privacy and relaxation. The current Postcard Cabins portfolio, comprised of 29 properties with over 1,200 cabins across the U.S., will operate under long-term agreements with Marriott.
The Postcard Cabins portfolio is also expected to be part of Marriott’s planned outdoor-focused collection with expected integration into Marriott’s system and platforms, including Marriott.com and the Marriott Bonvoy mobile app, in 2025.
Trailborn
Marriott has also entered into a long-term agreement to add Trailborn's portfolio to Marriott's system. As an innovative outdoor hospitality brand, Trailborn is focused on bringing bespoke hotels built for adventure to the great American outdoors.
Trailborn's current and pipeline portfolio consists of 559 rooms across five iconic outdoor destinations, with several projects in development. They have locations near Rocky Mountain National Park, Grand Canyon and in Highlands, NC, with properties to come in Wrightsville Beach, NC, and Mendocino, CA.
Trailborn offers design-forward accommodations inspired by each property’s unique locale, experience-driven programming, curated food and beverage offerings, and insightful property teams to help guests chart their exploration.
Trailborn’s current portfolio will be part of Marriott’s planned outdoor-focused collection, with expected integration into Marriott's system and platforms, including Marriott.com and the Marriott Bonvoy mobile app, in 2025.
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