The new Italian flag carrier, ITA Airways, is bringing back the evergreen Alitalia brand to the skies barely four 4 after the defunct Italian flag carrier ceased operations. Starting on February 15, ITA Airways will introduce the “Inspired by Alitalia” sticker on three new aircraft in its fleet.
After being announced on September 27, 2024, and gradually rolled out across strategic touchpoints such as the app and website, ITA Airways has decided to pair this expression with its brand as a declaration of deep gratitude for a history that the airline is proud of.
The first aircraft to sport this phrase on its livery will be a state-of-the-art Airbus A350, which operates on long-haul routes, and it will debut on Saturday, February 15, 2025, flying on the Rome Fiumicino - Tokyo Haneda route.
In the 2025 Summer season, “Inspired by Alitalia” will also be showcased on two more aircraft, an Airbus A321neo, used for medium-haul routes, and an Airbus A220-100, primarily operated on short-haul flights.
In this way, ITA Airways continues to work towards being the airline of choice for those not only wishing to fly to Italy but also carrying Italy in their hearts. The Alitalia brand, a key asset owned by ITA Airways, honors the history of aviation and the country with its pioneering excellence in air transport.
Through this concrete and ambitious project, ITA Airways aims to associate the Alitalia brand with its own distinctive “ITA Airways” logo, reinforcing its values of excellence in air transport that are universally recognized worldwide.
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