IHG Debuts Voco in Lebanon with Voco Beirut Central District

IHG Hotels & Resorts has announced the signing of a franchise agreement with DIA SARL to debut IHG’s premium brand, voco, in the Lebanese capital. voco Beirut Central District is scheduled to be rebranded by the end of this year, adding 123 rooms to IHG’s portfolio in the country.

Located in one of the most prominent areas in the Lebanese capital, voco Beirut Central District will offer proximity to various popular attractions including the high-end F&B strip of Zaituna Bay, Beirut Waterfront, and Beirut Souks.

In addition to best-in-class guest rooms, the hotel will feature an outdoor pool, a rejuvenating spa and a well-equipped gym for guests looking to unwind. voco Beirut Central District will also house a business center and a dedicated theater area, as well as four meeting rooms including a banquet-style room.

For guests looking to indulge in exceptional culinary experiences, the new hotel will offer three dining options and a destination rooftop bar, catering to diverse preferences.

voco Beirut Central District will also benefit from the strength of IHG’s enterprise platform, relaunched app and transformed loyalty programme with more than 115 million members, IHG One Rewards.

The brand’s three hallmarks – ‘come on in’, ‘me time’, and ‘voco life’ – are woven into the hotels’ DNA. From a swift check-in and a locally inspired welcome treat upon arrival to big, comfy beds, and vibrant bar and restaurants spaces, voco brings a distinctive charm to every stay.

As the largest hotel operator in the country, IHG currently operates 4 hotels (close to 900 keys) across 3 brands in Lebanon including: InterContinental, Crowne Plaza and Staybridge Suites.

Globally, with 46 open hotels and over 50 hotels in the pipeline, voco continues to be a key driver of IHG’s overall growth in the conversion space.

The distinctive voco brand offers premium experiences to guests and combines the informality and charm of an individual hotel with the quality and reassurance of a global and respected brand.

Since launching globally in 2018, the voco brand has enjoyed rapid growth with multiple signings across Europe, Middle East, Africa and Asia (EMEAA), including markets such as Saudi Arabia, United Arab Emirates and Egypt. The signing of voco Beirut Central District marks the brand’s debut in the Levant region.