Ibis Celebrates 50 Years of Affordability, Innovation and Quality

This year, ibis, the world’s best known economy hotel brand, celebrates its 50th anniversary. ibis was established in 1974 on three core promises: affordability, innovation and quality. Democratising travel and hospitality, it was the first hotel brand in Europe to make a high quality, comfortable night's stay accessible to all.

Today ibis is the leading global economy hotel brand, with more than 2,500 locations in 79 countries across the three brands: ibis, ibis Styles and ibis budget. Continuing to break new ground with a pipeline of over 320 hotels, ibis brands will continue to expand its presence to new markets in 2024 and beyond, marking its 50th anniversary by opening into its 80th country by the end of the year, with the launch of the ibis Styles Reykjavik Muli in Iceland.

In recognition of 50 years of market leadership and hospitality for all, this year ibis will launch a new brand culture program, global employee ambassadorship and brand campaign, doubling down on the brand’s founding principles and reminding the world that ibis is the market leader and a brand to love because of its people.

Europe’s first economy hospitality brand opened its first hotel in Bordeaux in 1974. The brand grew quickly, first in Europe, then worldwide, proving that hotels could serve guests with standardised quality, great design, consistency and reliability, at an affordable price.

Welcoming all travellers, ibis led the way in making a comfortable and quality night’s stay accessible to all, reinforcing this promise with the launch of the innovative Sweet Bed, which we find today in ibis properties around the world.

The ibis network grew at a fast pace as a trailblazer of standardisation, revolutionising international travel by ensuring travellers could enjoy the reassurance of familiarity in ‘foreign’ travel.

In 2012, Accor established the ibis family, consisting of three brands, ibis, All Seasons (now ibis Styles) and Etap Hotel (now ibis budget). At that time, the ibis brands represented more than 1,600 hotels worldwide. Since then, Accor has added nearly 1,000 properties globally across the three brands, bringing the total to more than 2500 hotels in 79 countries, thanks to the strength of the ibis brand.

Driven by the strength of the ibis brand, the distinct three sub-brands – ibis, ibis Styles and ibis budget - each have a different brand design, personality and promise, all unified by the ibis spirit of openness and the promise of affordability, convenience and comfort:

• ibis offers caring hospitality for all, a place where each guest enjoys a comfortable, good-quality stay with vibrant social spaces, often using music to connect people. Fresh, new design concepts are being rolled out around the world to great acclaim, bringing the brand’s vision of affordable, comfortable, social design to life through three innovative standardised concepts, Plaza, Agora and Square.

• ibis Styles offers creative flexible hospitality, powered by excellent comfort and unique designs to inspire our guests to express their own creative personality. ibis Styles, each with its own design, has 640+ locations and 640+ designs worldwide.

• ibis budget a simple offer of a smart and comfortable stay, committed to reliable affordability.

Together, ibis, ibis Styles and ibis budget provide comfortable stays, quality design, friendly service and affordable travel experiences in central and city locations worldwide, with nearly 1700 hotels in Europe, more than 300 hotels in the Americas, more than 330 in Greater China and over 250 across the Middle East and Asia Pacific.