Holiday Inn Express Teams Up with Professor Green to Launch ASMR

New research commissioned by Holiday Inn Express reveals that 29% of Brits say the moon’s phases affect their sleep quality. A further 62% also say a poor night’s sleep leaves them feeling low in mood and energy.

With 53% of Brits already turning to the soothing, repetitive sounds of ASMR to help them unwind - musician and mental wellness advocate Professor Green has partnered with Holiday Inn Express hotels, to create Professor Green’s Restful Rhythms. The calming playlist is now available to stream globally, just in time for 15 November supermoon.

Professor Green’s Restful Rhythms has been created in collaboration with neuroscientist and sleep expert Dr. Faye Begeti, MB PhD to scientifically promote a peaceful night’s sleep.

The playlist combines ASMR with binaural beats and features five tracks that showcase the everyday sounds of a Holiday Inn Express hotel, such as sizzling bacon, the drip of coffee, the rustle of sheets, and more.

Each track, recorded at a Holiday Inn Express hotel, also features soothing spoken word by Professor Green to enhance a restorative night. Tracks include:

• Grateful: The sounds of the city fade away as the doors of the Holiday Inn Express hotel close behind. The distant hum of voices and quiet footsteps, as well as the gentle click of a keycard, reminisce on the serenity of the day.

• Back Where It All Began: The sounds of crackling bacon, an electric toothbrush, and fresh coffee remind us of a soothing morning scene.

• All In Good Time: The soft jingle of cutlery, the gentle rolls of a suitcase over the carpet and the dull murmur of the microwave take us back to sweet midday moments.

• Weaving Dreams: The simple sounds of making a cuppa and curtains closing to recall a peaceful early evening.

• The Silence Between: The sweet flick of a light switch and faint rumble of distant streets, the gentle whir of an air conditioner, and the guiding beats of Professor Green’s breathing set the stage for late night hours, and a deep sleep.

Professor Green’s Restful Rhythms with Holiday Inn Express hotels is now available to stream on Spotify globally. To book your next stay with Holiday Inn Express hotels, visit ihg.com/holidayinnexpress.