Emirates has officially debuted a new uniform designed for its Premium & VIP Passenger Services team, who are responsible for the seamless transfer of Premium & VIP personnel through Dubai International Airport (DXB).
The new uniform has echoes of the iconic Emirates cabin crew look, however, exclusively represents Emirates’ elite unit that caters to high profile customers.
A new look for an elite team
Emirates’ Premium & VIP Passenger Services in Dubai are a busy and in-demand team, with Dubai being lauded as the premier destination for high-net-worth individuals and a central hub for world class meetings, incentives, conferences and events.
The sophisticated uniform introduced at Emirates’ hub reflects the elevated service and attention to detail offered to Premium & VIP customers, as they arrive to Dubai or transit through.
Designed in-house by Emirates’ uniform standards team, there are 3 different variations of the uniform – a stylish A-line skirt suit for ladies, a chic pant suit for ladies, and a tailored 3-piece suit for gentlemen.
Just like the cabin crew uniform, the VIP Passenger Services uniform is designed in the shade of warm sand, symbolising the desert dunes of the United Arab Emirates, with a subtle red collar and matching cuffs for ladies.
The suit is accented by the iconic Emirates red hat with a gold pin showcasing the Emirates logo, and an elegantly draped cream-coloured chiffon scarf, representing the local culture. The look is completed with red leather shoes and matching handbags where Ambassadors can carry iPads and essential documents for their clientele.
In the VIP Passenger Services ladies uniform – fans will notice a red pleat in the A-line skirt, allowing the busy Ambassadors to walk comfortably around the vast airport, and a red leather belt at the waist adding a stylish touch.
The menswear is tailored to perfection and made to measure for each Ambassador, featuring a jacket, pants and waistcoat, accented with a red pocket square and muted tie.
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