Delta Kicks Off 100th Anniversary with Immersive Experience

Attention CES® 2025 attendees: Mark your calendars for Jan. 7 to be part of the hottest show in Las Vegas when Delta kicks off its 100th anniversary with a first-of-its-kind CES keynote experience at Sphere, including a performance by a music icon that will truly have you flying. 

Delta CEO Ed Bastian will host an opening day keynote to honor Delta’s legacy of innovation and share its vision for using technology to enrich human experiences for the next 100 years – but the show will go far beyond the keynote on stage.

Ticket holders will be able to explore an interactive, pre-show exhibit in Sphere’s Atrium, enjoy complimentary food and beverage and take in an exclusive post-keynote performance, in addition to special experiences for Delta SkyMiles Members throughout CES.

“Delta’s Centennial kickoff at Sphere is a bold statement about our beloved brand and our future vision,” said Delta CMO Alicia Tillman. “This isn’t your typical CES keynote – it’s a chance for attendees to experience the Delta brand like never before through immersive exhibits and an unforgettable show – and for SkyMiles Members, we’ll offer even more exclusive opportunities that we’re fast becoming known for.” 

For those planning to attend CES, the most powerful tech event in the world, read on for details on the full Delta keynote experience. 

FLY AWAY WITH DELTA'S MUSICAL GUEST

Following the keynote, Delta is thrilled to welcome multiple GRAMMY Award winning music icon Lenny Kravitz to the stage at Sphere for a performance and grand finale exclusive to keynote attendees.

KEEP CLIMBING: THE INTERACTIVE EXHIBIT

Get the full Delta keynote experience at Sphere beginning at 3 p.m. when the doors open for an immersive and interactive exhibit in the venue’s Atrium to celebrate Delta’s 100-year journey. Attendees can enjoy experiences, including: 

• Delta Through the Years – Featuring inspiring employee stories and company artifacts showcasing the history of aviation

• Virtual Pilot Training Experience – Get a glimpse of what it’s like to fly at 30,000 feet, guided by Delta Pilots

• Delta Locals – Preview a new travel planning platform from Delta using new platforms and emerging technology

Before the keynote, from 3-5 p.m., complimentary food and beverage will be available featuring items from Delta partners including Jon & Vinny’s, Biscoff, Starbucks and more.

EXCLUSIVE BENEFITS FOR SKYMILES MEMBERS 

Delta SkyMiles Membership continues to deliver value by unlocking more wherever you go, and the keynote experience is no exception. SkyMiles Members will get exclusive access to Delta Gift Shops that will offer limited-edition merchandise only available at the keynote experience, including: 

• Delta x CES apparel

• Delta SkyMiles American Express luggage tags made from retired 747 airplane metal

At Las Vegas Harry Reid International Airport (LAS), SkyMiles Members will have access to express CES badge pickup on Jan. 5-7 from 7 a.m. – 6 p.m. at gate D33 to save you some time – plus, you’ll walk away with a special edition Delta playbill and keepsake.

AMEX CARD MEMBER ACCESS

All Delta SkyMiles® American Express Card Members can utilize a dedicated entrance for expedited entry to Sphere via the West Floor Entry doors. Additionally, Delta SkyMiles Reserve and Reserve Business American Express Card Members can gain access to an elevated experience in the Theory Lounge before the keynote from 3-5 p.m. to enjoy light bites, libations, live music, and access to an immersive experience from one of Delta’s newest products.

KEEP YOUR EYES TO THE SKIES

Those in Las Vegas and beyond should keep their eyes peeled as Delta’s CES presence extends to Sphere’s exterior – the Exosphere – on Jan. 7. Watch the Exosphere throughout the day for a chance to play and win a Delta Gift Card.