British Airways Officially Recognises Hidden Disabilities Sunflower

British Airways has become the first UK airline to officially recognise the Hidden Disabilities Sunflower.

Customers can choose to wear a Sunflower lanyard as an indication that they may require additional support, assistance or simply a little more time while travelling.

The initiative forms part of the airline’s continued efforts to make travel simple and easy for customers with additional assistance needs.

The airline’s new partnership with Hidden Disabilities Sunflower will see the organisation’s bespoke, high-quality videos embedded into British Airway’s training modules.

British Airways colleagues will also have access to specialised videos via the airline’s staff intranet. This training will provide colleagues with an understanding of what an invisible disability is and how to become more confident to approach and support customers wearing a Sunflower lanyard.

Increasing the awareness of non-visible disabilities across the airline and promoting the Sunflower will contribute to enhancing the customer experience for British Airways customers.

Those that travel with the airline can be confident that they will receive the support, assistance and understanding they require throughout their journey.

The British Airways Accessibility Team can be contacted via UK freephone number 0800 408 1100 from Monday to Saturday, 09:00 to 17:00. Outside of this time, customers can leave a message and the team will respond or send the team an email here.