BA Enhances Passenger Onboard Experience with Improved IFE

British Airways has enhanced the in-flight passenger experience of its customers by doubling the content available on its inflight entertainment system. The airline now offer a wide range of brand-new content on board, including boxsets, movies, podcasts, children’s programmes and more.

British Airways expects more than one million customers* to watch content on its long-haul flights this month, with 75+ complete boxsets and 20 classic franchises now available on board for August.

Those ready to embark on a movie marathon can choose from more than 50 new releases including Paint, Love Again and The Covenant, as well as a range of exclusive content for British Airways through its Paramount+ partnership, such as Rabbit Hole: The Algorithms of Control, The Flatshare and Grease: Rise of The Pink Ladies. Movie boxsets include the complete Harry Potter series, Indiana Jones and Mission Impossible, allowing customers to binge-watch much loved blockbuster content from the comfort of their seat.

Music lovers can also settle in and listen to more than 770 pieces of audio, including the popular NewlyWeds podcast, starring Jamie Laing and Sophie Habboo. For customers who prefer some light-hearted comedy, the airline has a range of British Original content, including highlights from the Edinburgh Festival Fringe 2022, such as The Fringe, Fame and Me and Just for Laughs.

British Airways’ Chief Customer Officer, Calum Laming, said: “We know just how important it is to provide a great range of entertainment for our customers to enjoy during their journeys, and it’s one of the things they look forward to most when they fly with us, so we’ve been working hard to source new content, doubling the amount available at our customers’ fingertips.

'We’ve partnered with brilliant brands like Paramount+ and even created a dedicated British Original channel. From a newly released blockbuster film to the latest podcast, there’s something for everyone to enjoy during their flight this summer.”

Families travelling over August can choose from a variety of content perfect for little ones, with more than 26 Kid’s Classics, such as Scoob!, Peppa Pig and Paw Patrol.

The airline has also added 20 programmes to the new ‘Summer Fun’ category, including The Super Mario Bros Movie and Trolls, as well as a brand-new Lego category, perfect for breaking up a long journey.

Customers who wish to stream content on their personal devices can also take advantage of the airline’s WiFi connectivity with various packages available, including messaging and ‘browse and stream’ options. The airline is progressively rolling out WiFi across both its long and short-haul fleet, and the majority of its aircraft are now connected.

Elsewhere, British Airways is enhancing its meal offering for customers travelling to Delhi and Mumbai from London Heathrow on both outbound and inbound flights, including the introduction of full secondary hot meals across all cabins and customers travelling in Club World (business class) can also enjoy a range of chilled snacks from the Club Kitchen.

From the 9 August, the airline is also launching a brand-new snack in Euro Traveller (economy), with the choice of banana cake or a sultana flapjack, which will be available on all flights from London Heathrow and London Gatwick.

On the ground, British Airways has also invested in its menus across its lounges, including an enhanced selection of hot breakfasts, afternoon tea and Great British Picnic treats in its Galleries lounges at London Heathrow and London Gatwick.

Elsewhere, the airline has updated it’s à la carte First Dining with local specialties and a British Original offering across its US lounges, with a selection of new cocktails, locally crafted beers and other beverages now available.

British Airways recently unveiled its brand-new Whispering Angel bar at London Heathrow Terminal 5, allowing customers to enjoy a chilled glass of the famous rosé that originates in the Provence vineyards of Château d’Esclans before their flight.

The airline also introduced various surprises for customers in time for the summer holidays, including seasonal menus, complimentary ice-cream for customers travelling on long-haul daytime flights from London Gatwick and London Heathrow in World Traveller (economy) and World Traveller Plus (premium economy) and the re-introduction of bubbles pre-take off in World Traveller Plus.