Accor to Open First Handwritten Collection Hotel Brand in US

San Francisco, a city renowned for its commercial hubs and cultural sites, will become the first destination in the United States for one of Accor’s newest brands, Handwritten Collection.

Owned and operated by San Francisco based Frame Ventures, Hotel Stratford is a charming European-style boutique property set against the backdrop of bustling Union Square on the renowned Powell Street cable car line. The property becomes Accor's third hotel in San Francisco, joining the Fairmont properties atop Nob Hill and at Ghirardelli Square.

Hotel Stratford San Francisco, Handwritten Collection was built in 1910 and has recently undergone a multi-million-dollar refurbishment, ensuring the unique character of San Francisco shines through in every detail. Offering 94 tastefully styled rooms, the hotel provides a truly singular experience that celebrates its rich history, welcoming guests into a world of charm and personality.

Upon arrival, guests enter an elegant lobby, with warm wooden paneling, marble counters and intuitive self-check-in technology. Navé, a new European-style lively café/bar, designed by San Francisco Architecture and Interior Design firm MODO, is set to debut this summer.

The new spaces will encourage travelers and locals to forge genuine connections with fellow guests and the hotel’s passionate hosts. In alignment with Accor's sustainability commitments, the hotel has eliminated single-use plastic throughout the guest experience and many of its operating supplies are made from recycled materials.

Launched in 2023, the Handwritten Collection brand is a portfolio of carefully curated addresses, each resonating the warmth and character of its dedicated hosts. Already, Handwritten Collection has built a global footprint of 35+ hotels open and in development.