Accor Hotels Launches New All-Inclusive Collection

Accor has expanded its share of the all-inclusive market with the launch of its multi-branded All-Inclusive Collection – an attractive offering that will see the Group double down on this fast-growing segment by building upon the success of the Rixos brand.

The platform will incorporate the key strengths of Accor’s brands and leverage the Group’s leading market position in the luxury and premium segments.

Building on Rixos’ invaluable 20+ years of experience in the luxury-all-inclusive market. The offering will look to provide exciting and memorable experiences globally.

Carefully curated entertainment programmes, for both day and evening activities, will play a central role and will build on Rixos’ expertise in children’s clubs, fitness, watersports as well as in programming for outdoor activities and MICE.

Guests can look forward to spectacular shows with breathtaking performances delivered by entertainers and multiple sporting activities per resort accompanied by world-class spa and wellness facilities.

This will be complemented by the exceptional quality and wide breadth of restaurant, bar, beach club and nightlife concepts, creating unforgettable guest experiences.

The Collection’s programming in this space will be inspired and led by Carte Blanched, Ennismore’s F&B Concept Lab with each venue providing diverse and culturally relevant cuisines and culinary experiences.

Ennismore is the leading lifestyle platform established by Accor in a joint venture with Sharan Pasricha.

International expansion of the all-inclusive business will be centered in Europe, Middle East Africa, Turkey, Asia and Central America and the Caribbean.

The Collection is set for a strong year of openings which will include: Rixos Gulf Hotel Doha, Rixos Qetaifan Doha, which includes one of the world’s largest waterparks. Both these resorts will open in time for the FIFA World Cup in Qatar.

Also opening later this year is the Swissôtel Sharm el Sheikh, the first non-Rixos branded property in the All-Inclusive Collection with 1,350 rooms, a water park, multiple dining, beach club and entertainment facilities.