Emirates Skywards has launched Skywards Everyday, a location based app that gives members the power to earn Skywards Miles anytime, every day at their favourite retail, entertainment and dining outlets across the UAE.

With Skywards Everyday, members earn Miles going about their daily routine, whether shopping for groceries or gifts, tucking into their favourite food, relaxing with a weekend massage, having fun at the movies, and much more across 250+ popular brands in 1,000+ outlets in the UAE.

What’s more, members can see their Skywards Miles racking up in real-time, which they can spend instantly on flights, upgrades and more.

For members’ convenience, the Skywards Everyday app has grouped retail outlets into eight distinct categories: grocery, leisure & entertainment, services, beauty & wellness, casual dining, fine dining, high street shopping and luxury shopping.

Dr Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards said: “We’ve designed Skywards Everyday keeping in mind relevance, purpose, simplicity, immediacy and appeal across our member base. It offers a fresh proposition in the airline loyalty space, and makes Emirates Skywards a truly lifestyle brand as our members earn Skywards Miles going about their daily routines.

Members can download Skywards Everyday on iOS and Android smartphones and devices, and log in using their Skywards credentials. At participating outlets, all a member needs to do is to select the partner on the app and show their device to the cashier, who will enter the bill value and a PIN. Easy – Miles earned instantly!

Emirates Skywards co-branded cardholders and The Dubai Mall app users earn even more Miles on the same purchase.

Members who live outside the UAE can download Skywards Everyday and earn Miles when they visit the country, or at select outlets when they transit through Dubai International airport.

Emirates Skywards is celebrating the launch in style with competitions and giveaways at Emirates Airline Dubai Rugby Sevens. On 6 December, one lucky winner will take home the grand prize of 50,000 Miles and 49 more will win 5,000 Miles each.