British Airways has unveiled the latest in its lounge developments, re-opening the newly refurbished lounge in Geneva as part of its £6.5 billion investment for customers. The lounge has undergone significant refurbishment and follows a new design concept for the airline, which debuted in 2018. Carefully curated to give guests a warm welcome and offer a place to relax or work prior to their travels, the lounge now offers space of 327 designed to meet different customer needs.

A lively lobby bar is placed in the centre of the space, ideal for socialising and maximising down time. A tempting display of spirits, beers and soft drinks are available together with a selection of fine wines. Prosecco is available throughout the lounge for guests to help themselves to. A peaceful, separate seating area with a mix of elegant armchairs, banquette seating and power outlets are available for those who wish to work or recharge ahead of their journey.

A brand-new craft beer room has been created, allowing guests to discover new tipples and to make the most of the draft beer taps featuring BrewDog Punk IPA and Indie Pale Ale. New catering offers an enhanced dining menu of grilled paninis, continental cheeses, fresh fruit, soups and warming main dishes. A selection of sweets, cakes and biscuits are available throughout the day to accompany a coffee from one of the two newly installed barista units.

Zoned areas in the lounge will enable guests to choose what area they would like to relax in depending on their mood, with a music system and bespoke playlist. Lighting has been carefully planned by zone and dimmable to reflect the time of day. Access to the lounge is exclusively for customers travelling in Club Europe as well as Executive Club Gold and Silver card holders and oneworld, Emerald and Sapphire members. British Airways recently re-opened a brand-new, contemporary lounge in Johannesburg as well as in New York’s JFK and in San Francisco.