WTM London 2018 will generate a record £3.4 billion in travel and tourism industry deals, surpassing the figure of £3.1 billion from WTM London 2017. The global travel and tourism industry continues to grow with more than 1.4 billion trips predicted to taking place globally in 2019, with the number predicted to rise to 1.8 billion by 2030. Inbound tourism to the UK is approaching 40 million trips annually, while Brits make almost 73 million outbound trips each year. WTM London 2018 reflected this growth with an increase in visitors of more than 4% to a record 32,462, with the event seeing a total of almost 89,000 (88,742) visits from 51,409 participants. In total 4,664 exhibitors from 182 countries and regions took part in the event. Independent research of WTM London’s exhibitors reveals WTM London 2018 will generate a massive £3,353,042,708 in travel industry deals, either through contracts signed at the event or from negotiations with WTM Buyers’ Club members – the buyers with the greatest purchasing responsibility in the travel industry – which will lead to deals signed before WTM London 2019. The record number of visitors and business demonstrates the success of WTM London 2018’s new 'Ideas Arrive Here' concept, which included the introduction of five regional Inspiration Zones – UK&I and International Hub, Europe, Asia, Americas and Middle East and Africa. Furthermore, two new launches - Travel Forward and the International Travel & Tourism Awards (ITTAs) grew WTM London’s reach further. Travel Forward was a great success with more exhibitors and visitors than its predecessor The Travel Tech Show at WTM. The inaugural ITTAs saw almost 500 audience celebrate excellence within the travel and tourism industry. WTM London is the leading global event for the travel industry. About 50,000 travel industry professionals, government ministers and international media attend the event in London every November generating about £3.4 billion of travel industry contracts.