ITB Asia, ‘Asia’s Leading Travel Trade Show’, will bring together 200 speakers delivering over 200 hours of discussion to offer a well-rounded experience where industry leaders will network and discover the future of travel. Under the conference theme ‘Travel Reimagined’, ITB Asia 2018 will showcase an extensive programme of key presentations and discussions by industry heavyweights from the travel and tourism sector in October 2018 at the Sands Expo and Convention Centre in Marina Bay Sands, Singapore. Key industry leaders will be providing insights on major trends that are provoking disruption across the travel industry and how they are innovating to stay ahead. Set to host over 1,000 exhibitors this year, ITB Asia 2018 is attracting top decision makers from across the travel industry in Asia-Pacific and beyond. To kick off the show, global leaders from Google, Microsoft and Trip.com will provide insights on the major trends that will drive change and transformation within the travel industry, setting the tone of the overall show this year. This will continue to Day Two where ITB Asia 2018 will host the keynote panel session on the future of travel distribution with insights from leading OTAs and intermediaries on how they are innovating to stay ahead. Day Three will then see a dedicated session on the Chinese market as the panel explores the ways to win over Chinese travellers and Chinese millennials today. Welcoming creative leaders and thinkers from leading travel brands and media agencies, ITB Asia 2018’s Presentation Hub will shape up three days of rich content, showcasing the latest insights and global best practices in destination marketing. The stage will explore innovation in destination marketing, helping creative marketeers to promote their destinations worldwide through a discussion on the use of social media channels in line with new travel trends. A stellar line-up of media and research agencies will share their inspiration and practical application of destination marketing, highlighting the growing role of original, branded and consumer-generated content, brand stories, and influencer marketing in today’s travel industry. ITB Asia will launch new initiatives for the MICE and corporate segments, gathering industry leaders from within the MICE sector at the show. Confirmed partners and speakers include Airbnb for Work, CWT Meetings & Events, site and Troovo, to name a few. Among the new initiatives will be the launch of a new MICE Tech Showcase which will feature some of the most exciting innovations helping to solve today's complex issues in the MICE industry. This year, ITB Asia will look forward to the disruptors and game-changers that are shifting the traditional modes of thinking in the travel industry, looking at the impact of new generation technology on tourism. ITB Asia 2018 will take place at the Sands Expo and Convention Centre, Marina Bay Sands, Singapore from 17 - 19 October 2018. For more information, visit www.itb-asia.com

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