In order to give back to the society, especially the less privileged, Etihad Airways has unveiled its “Giant Suitcase” charity initiative for the Holy Month of Ramadan.
With more than 75 per cent of travellers over-packing clothes for their holidays, the programme will provide them with the opportunity to do good through a simple donation programme.
Etihad has placed a Giant Suitcase in their terminal at Abu Dhabi Airport, encouraging travellers to donate just one item they know they can do without to the less privileged.
The Giant Suitcase will be located in the check-in area of Terminal 3 of Abu Dhabi International Airport, and can be found by following the signs or asking a member of Etihad’s Ground Staff.
In addition, the Giant Ramadan Suitcase will visit the airline’s headquarters in Khalifa City, giving staff the opportunity to also make donations.
The charity initiative will also be promoted extensively on Etihad’s social media channels during Ramadan, with regular updates on how much has been donated.
All items – including clothes, books, blankets and children’s toys – that are donated to the giant suitcase will be collected in partnership with Grace Conservations.
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Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.
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