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Jon Howell

An Insight Into Richard Branson’s Expensive African Experience


During the 2017 AviaDev in Kigali, Rwanda from 10-12th October, I had the pleasure of conducting a one-to-one interview with Ato Girma Wake, former CEO of Ethiopian Airlines.

During our conversation, Girma revealed a fantastic anecdote about his dealing with Richard Branson during the time Virgin Nigeria was in the skies, you can view it here.

Virgin Nigeria began life in 2004 as a joint venture with the Nigerian government after Nigerian Airways collapsed amid accusations of corruption. A change of government soured relations and in 2008 the airline was stripped of its rights to operate domestic flights from the international terminal at Lagos Airport.

This was due to the fact that Virgin Nigeria violated an ICAO rule which stipulates that for an airline to fly international routes, it must have flown on the domestic for at least two years. The previous administration ignored this, but the next President was less forgiving.

Things came to a head when Virgin was told to move the domestic operation to the domestic terminal. This lead to the Virgin lounge in the international at Lagos airport being demolished. Reacting to the demolition of their lounge at the airport, Branson said,

“The behaviour of the authorities was similar to the way the “Mafioso” behaved in the United States in the 1930s. If Virgin Nigeria can be treated this way, can any company in the world seriously consider investing in Nigeria in the future?”

Nigeria is a vast country with a population of around 180 million people and a burgeoning middle class, so it has all the ingredients to be an aviation powerhouse, but it has been unable to sustain a national carrier.

There is still much conjecture about the future of the Nigerian market, but there is little doubt that a strong market exists if the governance is clear, fair and stable.

We are delighted that we have 3 Nigerian start-up carriers coming to AviaDev this June to discuss their business plans. These are jetwest, Jet Afrique and Harrier Airlines and I believe that there is room for all of them and more to thrive.

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Comments (33)

Guest
Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… https://www.14sb.com/fifa-world-cup-hotels.html . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!

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Guest
Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.

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kasarokcaesar
Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.

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Guest
Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..

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Guest
Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.

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Guest
Dec 04, 2022

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


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Guest
Dec 15, 2022

WoW. Amazing Review. 👍

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Guest
Jan 07, 2023

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

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Guest
Aug 07, 2023
Replying to

Where is here.

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Guest
Jan 27, 2023

Thank you for sharing such a detailed review about ethiopian airlines in your post. I am an avid traveller and keep reading flight reviews to assess the options available. Your review particularly drew my attention because you have shared so many pictures to capture every aspect of the flight experience. It is a very nice effort.


More Info : https://www.cleartrip.ae/flight-booking/ethiopian-air-airlines.html

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Guest
Feb 27, 2023

I am really tempted to book the next ethiopian airlines ticket and relive your journey. The pictures shared with the post also reflect that you truly enjoyed the travel. Great post! I also like the fact that you have covered nuances about the food and entertainment service through the pictures. It helps people know what to expect on their travel by this airline.


More Info : https://www.cleartrip.ae/flight-booking/ethiopian-air-airlines.html


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