Launched last April by AccorHotels and Air France, the #MyChicAfrica digital campaign offers African influencers the possibility of becoming Ambassadors of their continent, both at the local and international level, in order to portray a bold and trendy Africa.
The premise is simple: an African influencer invites another influencer from the diaspora to their hometown to enjoy a tailor-made travel experience and discover Africa in the most unique way possible.
The adventure began last April in Abidjan with the famous Ivorian designer, Loza Maleombho. Loza welcomed actor Dycosh in her hometown, and introduced him to Ivory Coast’s many attributes and wealth.
Gastronomy, nature and contemporary art punctuated the days of both influencers, who shared their favorite aspects of Ivorian life on the MyChicAfrica Instagram account.
It is now up to the famous Senegalese singer, Faada Freddy, to offer Scheena Donia, an influencer from the Gabonese diaspora, an unforgettable 48-hour getaway in Dakar and introduce her to the effervescence of her hometown.
The first edition of MyChicAfrica was such a success that AccorHotels Africa is working on developing the MyChicAfrica brand content platform, the aim being to showcase a trendy, dynamic Africa through its flagship destinations.
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We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… https://www.14sb.com/fifa-world-cup-hotels.html . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!
Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.
Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.
Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..
Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.
Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue
WoW. Amazing Review. 👍
I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here
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